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Popular Scientist

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23 回視聴 ・ 3いいね ・ 2024/12/21

Green Innovation & Brand Edge #sciencefather #EnvironmentalPolicy #tecnolgy

In today’s competitive markets, green technology innovation is vital for strengthening a company’s market position. This study, based on data from publicly listed companies (2007–2021), explores how green innovation impacts corporate brand competitiveness and the role of environmental policies in this dynamic. The findings reveal that green technology innovation significantly boosts brand competitiveness, with environmental policies acting as proactive regulations. Additionally, the effects differ by industry, equity nature, and company size, showcasing the nuanced impact of green practices across various corporate contexts.

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#GreenInnovation #SustainableBranding #EnvironmentalPolicy #CorporateCompetitiveness #GreenTechnology #Sustainability

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